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Transparent pricing for systems that transform how you work.

A standard template is a commodity. A custom digital system that elevates your brand, streamlines your daily operations, and buys your time back is an investment.

How 31 Aspen scopes work

Because every business has different operational and visual realities, not all digital builds carry the same weight. The ranges below outline how we evaluate scope, where most partnerships begin, and what it takes to build a system that actually solves your problems.

At a glance $2,500 - $12,000+
$2,500+ Website & Brand Foundation
$5,000+ Operations Upgrade
$12,000+ Custom Product Build

If you are not sure where your project fits, the right next step is a short, no-pressure scoping conversation.

Engagements

Where partnerships usually begin.

Most projects naturally fall into one of three lanes. The difference between these tiers is not just a matter of page count. It is the depth of system logic, the level of custom design, and the scale of the friction we are removing from your business.

Website & Brand Foundation

Starting at $2,500

Best for businesses that need a cohesive brand and a digital presence as capable as they are.

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Your website should be a sharp, credible asset that actively works for your business. This engagement goes beyond just building pages; we focus on establishing a strong visual identity and a structurally sound foundation that earns trust, explains your value, and seamlessly guides the right people to take action.

Brand and website foundation Public-facing presence

What this actually looks like in practice:

  • Visual Identity: Crafting your brand's look and feel including typography, color palettes, and a design system that builds immediate professional trust.
  • Core Pages: Designing and developing the exact pages you need to sell your services such as Home, Services, About, Case Studies, and Contact.
  • Strategic Content Layout: Structuring your messaging so visitors actually read it, understand what you do, and know exactly how to hire you.
  • Lead Capture: Setting up clean, responsive inquiry forms that route directly to your inbox so you never miss a lead.
Operations Upgrade

Starting at $5,000

Best for teams losing valuable time to fragmented tools and manual workflows.

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Growth often brings operational drag. We build internal systems that eliminate this friction, allowing your team to stop doing manual data entry and focus on the work that actually matters.

Workflow efficiency Internal systems

What this actually looks like in practice:

  • Custom Dashboards: Building a secure, centralized hub where your team can track project statuses, view client data, and manage operations in one place.
  • Client Portals: Creating a dedicated space for your clients to log in, upload documents, pay invoices, or check on their project progress without having to email you.
  • Automating the Repetitive: Setting up rules so that when X happens, Y happens automatically such as a new lead filling out a form, and the system generating a contract and alerting your team in Slack.
  • Tool Integration: Making your disconnected software talk to each other so you stop copying and pasting data between spreadsheets, your CRM, and your inbox.
Custom Product Build

Starting at $12,000

Best for businesses that need bespoke digital infrastructure to scale.

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For larger operations with complex rules, multiple user types, or heavy data requirements, off-the-shelf software rarely works. This engagement is a true product-style build. We architect, design, and develop the custom engine that powers your company.

Bespoke infrastructure Product-style build

What this actually looks like in practice:

  • Complete Software Development: Building a standalone web application or SaaS product from the ground up, governed entirely by your unique business rules.
  • Multi-User Ecosystems: Creating secure, separate login experiences with different permissions for your admins, your staff, and your external customers.
  • Premium UI/UX: Ensuring that even the most complex internal tools and databases are beautifully designed and intuitively easy for your team to use.
  • Advanced Data Structures: Safely managing large amounts of data, user submissions, and deep integrations with external platforms.
Launch

We don't launch and leave.

Rolling out a new digital system is a transition, and we want it to be entirely frictionless. Every custom build includes 30 to 90 days of dedicated, white-glove support scaled to the size of your project immediately following launch.

The White-Glove Launch Period

During this period, we actively monitor the rollout, handle any bug fixes, execute minor design tweaks, and ensure you and your team are fully comfortable operating the new infrastructure.

30 to 90 days included

Support is scaled to the size and complexity of the project so the transition feels stable, clear, and well-supported from day one.

Managed

Skip the IT headaches.

Once your system is built, it needs a reliable place to live. Instead of wrestling with domain registrars, DNS records, and email server settings, we handle the technical plumbing for you.

Managed Infrastructure & Hosting

$150/month or $1,500/year

An ongoing managed service designed to keep your business running without interruption.

We keep your systems secure, fast, and online while handling the infrastructure details that most businesses should not have to think about.

What is included:

  • Secure, High-Performance Hosting: Fast load times and reliable uptime for your website or web application.
  • Domain Management: We handle your renewals, DNS routing, and technical configurations.
  • Professional Business Email: Setup and management of branded, secure email addresses so your communications look sharp and stay out of the spam folder.
  • Security & SSL: Keeping your site secure and your data protected with active SSL certificates.
Maintenance

For continued evolution after your launch period.

Monthly Maintenance & Technical Support Starting at $300/month

Once your included white-glove support window closes, your digital system will still need regular care. We offer monthly maintenance plans designed to keep your business moving forward without the technical headaches.

For a predictable monthly fee, 31 Aspen acts as your dedicated web and support team handling everything from simple content tweaks to complex ongoing improvements.

What our monthly plans cover:

  • Routine Website Updates: Need to change a headline, swap an image, or add a new team member to the site? Send it over, and we will handle the edits.
  • Proactive Maintenance: We monitor, update, and secure your platforms behind the scenes managing plugin updates, version control, and overall system health.
  • Continuous Refinement: As your operational needs change, we can adjust your workflows, tweak system logic, and build out new features.
  • Priority Troubleshooting: When an external tool updates or a process stalls, you have a direct line to the team that built your system to fix it fast.
Scope

What shapes the investment.

Pricing evolves when the work moves from visual presentation into deep process logic, technical integrations, and long-term stewardship. These are the primary variables that move a project from one tier to the next:

Brand & Design Readiness

If you come to us with a finalized logo, brand guidelines, and written content, the scope is lighter. If we are collaborating to build your visual identity from scratch or write the copy, the effort increases.

Logic & Complexity

A simple contact form is straightforward. A multi-step onboarding flow that changes based on client answers, calculates a custom quote, and generates a PDF requires serious logic and architectural planning.

Integrations

Securely linking your new system to the tools you already rely on like taking payments through Stripe, syncing with a specific CRM, or pulling data from an external database adds implementation and testing time.

Stewardship

Some clients need a project delivered and handed off. Others need a system that continues evolving, expanding, and getting refined after launch.

FAQ

Frequently Asked Questions

Do I need to buy my own domain, hosting, and email first?

No. If you already have them, we can seamlessly take over the management or integrate with your current setup. If you are starting from scratch, our Managed Infrastructure tier handles everything from registering your domain to configuring your professional email.

Do all projects fit neatly into one package?

No. These are reference points designed to give you clarity. Your business is unique, some work crosses multiple categories, and larger builds are often delivered in phases.

Can we start with a website and expand into automations later?

Absolutely, and we often recommend it. Establishing a sharp, high-performing public website is the perfect foundation. Once that is in place, we can seamlessly add internal dashboards, portals, or complex automations as phase two.

Do you offer ongoing support after launch?

Yes. Every build starts with 30 to 90 days of included white-glove support to ensure a perfectly smooth rollout. After that, we offer Managed Infrastructure and Monthly Maintenance plans so we can act as your complete outsourced technical team to handle updates, troubleshooting, and continuous improvements.

Ready to scope your system?

Let’s get to the right number for your project.

Send us a short note about the website you need to build, the workflow you are trying to fix, or the manual process you want to automate. We will review it and outline the right starting point.

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